Para hablar de PTC’s primero tenemos que definir que es PTC (Pay to Click):
Pay to click es un modelo de negocio online que atrae grandes cantidades de tráfico de personas en línea con el objetivo de ganar desde tu casa. Pay to click o sitios web PTC simplemente actúan como intermediarios entre los anunciantes y los consumidores, el anunciante paga para mostrar anuncios en el sitio Web de PTC, y una parte de este pago va para el consumidor cuando se considera que la publicidad ha sido vista.
Paid-To-Click is an online business model that draws huge amounts of online traffic from people aiming to earn from home. Paid-To-Click, or simply PTC websites act as middlemen between advertisers and consumers; the advertiser pays for displaying ads on the PTC website, and a part of this payment goes to the consumer when he views the advertisement.
The viability of the PTC business model has been questioned, as fraudulent clicks have ramped up the expenses for advertisers.[1] With lawsuits filed against the internet search companies, the burden has been placed on Google, Yahoo and others to determine the valid clicks from the fraudulent ones,[2] although PTC site may just be used as advertising, to direct traffic to one’s site.
